Argumentative Essay What The Media Isn t Telling Us

Emily Brown Ms. Taylor 28 October 2017 Argumentative Essay To See or Not to See: What the Media Isn t Telling Us In the case of most foreign affairs, we only know what the media tells us. Most of the general American public will never witness first-hand the wars we fight abroad or the consequences of those wars. Instead, they must rely on a select few primary reporters, most of whom are employed by mainstream media providers, to inform them of the happenings all around the world. However, since such an intimate group is responsible for the information that we receive, things like personal biases are likely to find its way into the relayed information. Although most reporters attempt to be objective viewers, personal subjective†¦show more content†¦(Kamalipour Snow). Preventing the general public from understanding war in its totality can have major consequences. Unavoidably, during war, horrible things can occur: guilty people die, as well as the innocent; homes and workplaces can be destroyed; people are displaced and fear-stricken. If all of these facts could be avoided by simply using the media for its intended purpose, informing the public, then there should be a greater push to prevent misinformation from being relayed. Ironically, this has been the opposite of what the governments push for Because of the great amount of photography captured and released during the Vietnam War (DeGhett), we are able to see exactly the impact that uncensored media coverage can have on the outcome of the war. The sheer amount of unediting of materials was seen by some as a journalistic ideal, while for others it was as governmental obstruction to commanding the war. Regardless of the view held, war photography potentially offers a glimpse into life-threatening situations and events. Caroline Brothers in her book writes: In war photography †¦ responses are magnified. Danger hovers at the edges of all such images; the passions they record are always theShow MoreRelatedTop 1 Cause for Project Failure65023 Words   |  261 PagesAnish Mathai Mathew [PMP|MBA] Temenos T24 PROGRAM MANAGER at Union National Bank Featured discussion In your experience, what is the TOP #1 cause for Project failure? From experience, the following are the TOP10 causes of Project failure that Mathew can think of (they are not in any kind of order): #1. Lacking Sponsor s Involvement/Ownership #2. Halo Effect (Wrong Man for the Job) #3. Poor HR Management #4. Poor/Inadequate Project Communications #5. Ignoring Project Stakeholders Read MoreProject Managment Case Studies214937 Words   |  860 Pageson-the-job training, case studies and situations are perhaps the best way to learn project management. Case studies allow the students to apply the knowledge learned in lectures. Case studies require that the students investigate what went right in the case, what went wrong, and what recommendations should be made to prevent these problems from reoccurring in the future. The use of cases studies is applicable both to undergraduate and graduate level project management courses, as well as to training programsRead MoreDeveloping Management Skills404131 Words   |  1617 Pagessolution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice

Ethical Justification Of Moderate Hesc Policy - 1601 Words

Ethical Justification of Moderate hESC Policy By definition, discovery implies uncertainty, but progress cannot exist without either. They are codependent upon each other. Whether the use of embryonic stem cells is truly the destruction of human life and whether the potential of human life is equal to the possible realization of that potential is also codependent. Neither of these questions can be answered without simultaneously answering the other. Arguments from both sides of this issue are extremely valid, which is why it has become such a difficult question for anyone with consideration of the opinions of others to answer. That being said, a rational stance on this issue must incorporate views from both sides, as well as logic to keep from becoming indifferent. A moderate policy should be adopted by the United States, one that allows the funding of research on spare embryos from IVF as opposed to their disposal, and one that allows for the use of Nuclear Transfer for the purpose of therapeutic cloning as long as the eggs are obtained from willing donors, though a policy that does not permit the production of human embryos strictly for research besides in the context of therapeutic cloning. This policy can be justified through the logic of Kantian Ethics, John Harris’s, â€Å"Stem Cells, Sex, and Procreation,† John P. Lizza’s, â€Å"Potentiality and Human Embryos,† and a public opinion expressed by Ian Wilmut. The United States Supreme Court was founded on the grounds that it

Kite Runner Connections with Skrzynecki Free Essays

The Kite Runner is set in Afghanistan, about a young boy named Amir who feels that he must win the kite tournament in order to redeem himself to his father. Because his mother died while giving birth to Amir he feels somehow responsible for his mother’s death. His servant is his best friend, Hassan, who runs the kite for him. We will write a custom essay sample on Kite Runner Connections with Skrzynecki or any similar topic only for you Order Now Amir feels as though he is not acknowledged or accepted by his father, therefore not feeling a sense of belonging when Baba (father) shows his love toward Hassan. This motivates Amir to not do anything about Hassan’s rape which later leaves him with guilt. Those who do not belong may commit acts that are not within their desire in order to belong. For example, after Hassan was raped Amir lied to his father saying that Hassan stole his watch and money from him causing them to be kicked out of their house as servants. Amir’s thoughts were that once Hassan had left, Baba’s love would be pointed toward him only, hence giving him a deeper sense of belonging to his father. Hassan on the other hand felt as though he belonged to the Afghan home of Baba and Amir even as a servant as he is treated with the same respect as the members of the family. However being Hazara’s, a minority ethnic group, Hassan would not have felt a sense of belonging on the macro scale for the reason that his rape was motivated due to the ethnic group he is from i. e. the minority in Afghanistan who are continuously discriminated against. After the Soviets invaded Afghanistan the country became a war-zone causing Amir and Baba to flee the country leaving all the memories and reminiscences in their country. Connections are shown with several of Skrzynecki’s poems, for example, St Patricks College. In St Patricks College it is signified that the poet has been at his school â€Å"for eight years† however he has still formed no sense of belonging. This connects with the relationship that Amir has with his father, Baba. Baba has raised Amir on his own for almost a decade however Amir feels as though Baba does not love him causing him to feel an insignificant amount of belonging How to cite Kite Runner Connections with Skrzynecki, Papers

Analyze an argument Stanley Fish Save the world on your own time Essay Example For Students

Analyze an argument Stanley Fish: Save the world on your own time Essay Higher educational systems allow students to adapt more to both theoretical and practical knowledge. Universities around the world offer programs of different criteria for their students. Civic engagement programs allow students to become a part of their community, which improves students’ social and moral experiences. Students who are civically engaged develop a series of skills apart from their education. Stanley Fish, an American literary theorist and a public intellectual writes and argues about the progression of education. â€Å"Save The World On Your Own Time† by Fish, elucidates his point of view of the modern day universities’ mission statements. Fish makes an unconditional argument that explains why a university shouldn’t teach or include any political ideologies, social values, or morality in the classroom. This essay uses the Toulmin argument method, which helps understanding how Fish makes a claim, supports it with reasons, and argues about it. The argument is about conducting a classroom that would only deliver a course’s information and set of skills to students. Stanley Fish, one of the people that strongly argue about what is a university’s job towards students. Fish discusses what a university is and what should it do (13). Fish claims that a university teaches students political ideologies, social values, to be civically engaged within society, and moral capacities, while he is against that (13). According to Fish, A university should first, introduce the students with knowledge and traditions that were not a part of their experience (12). Second, to equip students with the skills of critical thinking, statistical analysis and argument skills to engage in any activity or discussion outside the classroom (Fish 13). . .ut the low chances of productivity if teachers and universities constantly depended on contingent situations or amount of students. He used many generalizations, about how many students would automatically follow several different ideologues and believe opinionated facts, socially and politically driven ideas and beliefs. He also has two absolute ideas, whether a student learns as Fish explains or a student is politically and socially influenced. In conclusion, Fish argues about what a university should and shouldn’t do during the course of education. The developing of skills and knowledge is necessary, rather than developing ideologies and values. According to Fish, it is nearly impossible to create a classroom that shares both academic and external capacities (19).Works CitedFish, Stanley. Save the World on Your Own Time. New York: Oxford, 2008. 1-189. Print.

Pollution Of Air Essays - Chemistry, Pollution, Natural Environment

Pollution Of Air Is the air that we are breathing killing us? In this speech you will learn all that you need to know about air pollution. First I will give you the causes of air pollution, then I will list the effects of it, and finally I will tell you how we can prevent air pollution. The average person takes about twenty thousand breaths a day, obviously air is essential to life. Well imagine that the air that you are breathing may be killing you, many diseases are aggravated by air pollution. Scientists believe that all cities with populations exceeding 50,000 have some degree of air pollution. Burning garbage in open dumps causes air pollution, and also it smells pretty bad. Air pollution comes from many different sources. One of the major sources is carbon monoxide which manly comes from automobiles, but also burning of fossil fuels, CFCs etc. Air pollution does not leave the Earth it all gets trapped up in the atmosphere. This doesn't bother most people, and they think that it will not harm them. People burn down forests and people burn fossil fuels, and CFCs from aerosols. Every bit of this harms our atmosphere. Factories and transportation depend on huge amounts of fuel billions of tons of coal and oil are consumed around the world every year. When these fuels burn they introduce smoke and other, less visible, by-products into the atmosphere. Although wind and rain occasionally wash away the smoke given off by power plants and automobiles, the cumulative effe! ct of air pollution poses a grave threat to humans and the environment. A big example of smog is LA you can see the smog just hovering above the city. I don't think any human alive should be subject to that kind of environment. Scientists believe that all cities with populations exceeding 50,000 have some degree of air pollution. Burning garbage in open dumps causes air pollution Scientist have discovered that over the South Pole the ozone has a high level of ozone depletion. Those diseases include asthma, chronic sinusitis, bronchitis, and allergies. Pollution also has been linked to pulmonary problems in developing fetuses, and damage to the immune system in adults. Those that are most vulnerable to problems of air pollution are the elderly and children, along with people who work and exercise outside frequently and those with chronic respiratory ailments. Due to the fact that children inhale more air per pound, and that the elderly lose important defense mechanisms as they age. Working outdoors may cause you to breathe at a faster rate and inhale deeper. Which causes high student absences and missed days of work, along with higher health insurance cost. There are many causes of air pollution, but the main causes of pollution are motor vehicles. Motor vehicles contribute 40% of pollutants to react with sunlight to cause ground level ozone also called smog. Ozone causes burning of eyes, nose, and tissue in lungs, like sunlight burns your skin. Another cause being a lawn mower, a gas-powered lawn mower can cause the same amount of air pollution as driving a new car three hundred and forty miles. Other causes include that of factories, wood burning, and human error. Now after you have heard about air pollution and all of its dangers I will tell you how you can help prevent air pollution. First you can start by conserving energy everywhere that you go such as your home, work, and school. Be careful not to spill fuel while filling up gas tank and to tighten your gas cap tightly. Keep your car, boat, and other vehicles tuned up according to owner specifications, and carpool, ride a bike and walk as much as possible. Along with using environmentally safe paint and cleaning utensils. You can conserve energy by turning up your air conditioner up higher. In your vehicle try to refill your tank after dusk, combine trips and errands, and limit engine idling. In conclusion I believe that we can stop air pollution and ground level smog be being more efficient in the way we live. I hope that after you heard about the causes, effects, and solutions to air pollution you will want to help prevent it. So do what you can and conserve the air today.

Free Essays on Shaw Versus Murphy

Robert Shaw, et al., Petitioners v. Kevin Murphy, Respondent 532U.S.C. 223 (2001). Kevin Murphy (Montana State Prisoner) appeals, United States Supreme Court. While incarcerated at a Montana State Prison, Kevin Murphy learned of a fellow inmate (Pat Tracy) that was being charged with assaulting a Correctional Officer. Tracy had requested that Murphy be assigned to his case. Murphy sent a letter to Tracy. Upon receiving the letter, Robert Shaw, a guard at the Maximum Security prison intercepted the letter. Upon reviewing the letter prison officials sanctioned Murphy for violating prison rules, prohibiting insolence, and interfering with due process hearings. Murphy sought declaratory and injunction relief alleging that the disciplinary action violated his First Amendment rights including the right to provide legal assistance to other inmates. The Supreme Court had to decide on weighing between the First Amendment Constitutional Rights of Inmates, including the right to provide legal assistance to other inmates, 42U.S.C.1983 or the precedent for the case Turnerv, Safle, 482U.S.C.78, which ruled that prison regulation that impinged if inmates constitutional rights is valid â€Å"if it is reasonably related to legitimate penological interest.† The court found a â€Å"valid, reasonable connection the prison inmate correspondence policy and the objectives of the prison order, security, and inmate rehabilitation.† The court found that inmates† constitutional rights are more limited to the scope than the rights of individuals held in society at large. Moreover it stated that prison officials are to remain the primary arbiters of the problems that arise in prison management.... Free Essays on Shaw Versus Murphy Free Essays on Shaw Versus Murphy Robert Shaw, et al., Petitioners v. Kevin Murphy, Respondent 532U.S.C. 223 (2001). Kevin Murphy (Montana State Prisoner) appeals, United States Supreme Court. While incarcerated at a Montana State Prison, Kevin Murphy learned of a fellow inmate (Pat Tracy) that was being charged with assaulting a Correctional Officer. Tracy had requested that Murphy be assigned to his case. Murphy sent a letter to Tracy. Upon receiving the letter, Robert Shaw, a guard at the Maximum Security prison intercepted the letter. Upon reviewing the letter prison officials sanctioned Murphy for violating prison rules, prohibiting insolence, and interfering with due process hearings. Murphy sought declaratory and injunction relief alleging that the disciplinary action violated his First Amendment rights including the right to provide legal assistance to other inmates. The Supreme Court had to decide on weighing between the First Amendment Constitutional Rights of Inmates, including the right to provide legal assistance to other inmates, 42U.S.C.1983 or the precedent for the case Turnerv, Safle, 482U.S.C.78, which ruled that prison regulation that impinged if inmates constitutional rights is valid â€Å"if it is reasonably related to legitimate penological interest.† The court found a â€Å"valid, reasonable connection the prison inmate correspondence policy and the objectives of the prison order, security, and inmate rehabilitation.† The court found that inmates† constitutional rights are more limited to the scope than the rights of individuals held in society at large. Moreover it stated that prison officials are to remain the primary arbiters of the problems that arise in prison management....

World war one BOOK REVIEW Essay Example | Topics and Well Written Essays - 750 words

World war one BOOK REVIEW - Essay Example Despite the economic focus of the book, it is written in a surprisingly easy to read style, and offers a deep thoughtful insight into the economic underpinning of the peace established in the aftermath of World War I. The book consists of several chapters describing the situation in Europe before and after the war, the peace conference and the Treaty, reparations, and remedial actions suggested by the author. One of the key points emphasized by Keynes throughout the book is the need for a non-vindictive peace treaty. The essence of this suggestion is that the victorious Allied states should minimize the burden of reparations and repayments borne by Germany. Keynes believes that settlement of frontiers and confiscation of property owned by the German governments would be a better solution because huge reparations envisaged by the Peace Treaty would discourage German domestic production and entrepreneurship. The result would be production of only subsistence minimum and eventual economic failure of Germany and its inability to pay the imposed reparations. Keynes claims that the negotiating parties were predominantly concerned by the political aspects of future peace and had almost no vision of the economic outcomes of the peace. The Big Three leaders balanced between the long-term political benefits of their countries, varying interests of their partners, and the public opinions of their nations. Thus, French Prime Minister Clemenceau perceived Germany as a potential threat to stability and peace in Europe, and a threat to security of his country. Therefore, France tried to make economic conditions of the Treaty as harsh as possible for Germany arguing that light economic penalties would result in rapid recovering and further strengthening of Germany. Keynes' position can probably be explained by the interest of his own country that was extremely concerned with the revival and further development of international trade which constituted the cornerstone of the country's economic potency. Lloyd George understood that Germany ruined by excessively hard economic claims of France and other Allies would seriously undermine marketability of British goods in the European market. The British representatives also viewed Germany as a potential barrier against Russia and reasonably considered that only country with healthy economy tied by strongly trade-based relationships could effectively fulfil such mission. No wonder Keynes labels Versailles as 'the triumph of political passion over economic reason' (p.16). Bringing forth a number of serious arguments, Keynes also predicts impoverishment of Central Europe and growth of radical nationalism. He brilliantly predicted not only failure of Germany to pay the imposed reparations, but also the process of hyperinflation that occurred in Germany after the war and the political victory of reactionist parties in the country. The prediction made by the author relies on comprehensive analysis of Germany's exports, imports, and other aspects of economic life.On the other hand, the death of millions Germans from starvation also predicted by Keynes never occurred. The list of remedies suggest by Keynes to avoid or mitigate the negative

Internet and social media marketing Essay Example | Topics and Well Written Essays - 1250 words

Internet and social media marketing - Essay Example The researcher states that Line is one of the Chat Apps that is increasing becoming a popular method for the celebrities to reach out to their fans. The fans are also looking to use the same method as there is a difference between the interaction on the social media platforms and on the Chat Apps. The personal connection and response to the different questions with the celebrities that are instant make the features of the Apps more favorable. Korean Lee Min should, therefore, ensure that he engages the fans through Line by creating a profile and a persona that is attractive to the fans. One of the main aspects that he should assess is the direction and the people that he wants to reach out to and connect with while on the show. This will ensure that the celeb is able to choose the method that he should use in the show. This can be the video advertisement or other methods that are within Line as an engaging application. He should also assess his strengths and weaknesses. Â  It is imp ortant to understand the different dynamics that will ensure that one gets through to the people and look for the factors that make one popular thereby ensuring that one reaches out to the people through the same attributes or advertising these attributes. Using these platforms to reach out to the fans is also similar to advertising products in the market where on has to give the best qualities of the product depending on the target market. Learning from the different aspects of the method from the past experiences with the same platform or other internet based methods is also important.

Is high speed railway a better way to promote benefits to public Essay

Is high speed railway a better way to promote benefits to public - Essay Example Moreover, over the historic moment, the train has been evolving and the Japanese system was the first in the world, starting in 1964. It has borrowed a lot from it foster mothers of coal engine. However, most of high-speed rail is usually designed for passenger travels although some are used for freight services. Like any transport system, high-speed railway is not inherently convenient, fast, clean, or comfortable. All of this depends on design, implementation, maintenance, operation and funding. Operational smoothness is often more indicative of organizational discipline than technological prowess. Additionally, the growths of travel systems are constrained by the existing infrastructure. When other modes cannot expand, HSR may possibly provide a feasible alternative. HSR systems are more environmentally friendly than air or road travel, given their higher fuel efficiency per passenger-kilometer and reduced land use. The initial impulsion for the introduction of high speed rail was the need for additional capacity to meet increasing demand for passenger rail travel. Urban density and mass transit have been key factors in the success of railway transport. We decided to base our research on the efficacy of the high speed rail on the public. In general, the study will detail on how efficient the railway has become to the society. Moreover, HS2 are high investment long-term infrastructure projects meant to substantially change travel patterns. Beyond the travel mode change, this paper seeks to evaluate if HS2 station have an economic benefit to the public. Consequently, urban areas in UK were selected for the analysis because of the age, gender and employment status of the respondents. Specifically: There are various negative costs associated with emerged high speed railways. For instance, there is raised cost of transporting goods and services, land

Ethics of Sex in Advertising

Ethics of Sex in Advertising ABSTRACT The purpose of this paper is to discuss whether or not it is ethical to use sexual appeals in advertising. The study also examines (1) if sex actually sells and if so, when and where is it being used in advertising, (2) the use of men and women in ads of a sexual nature, and (3) the role that ethics plays in the use of sexual appeals in advertising. It is important because it not only focuses on the use of sexual appeals in advertising, but also how ethical it is to do so. The study found that sexual appeals are used often in advertising. Sex does catch peoples attention in advertisements, but usually without much brand recognition. Women have been the primary focus in sexual advertising in the past and present, but men are starting to be used more often as the sex object in advertisements. Ethics plays a definite role. There is no clear view of what is ethical and what is unethical when it comes to advertising, but with careful consideration and planning, it is possible for advertisers to find a common ground and use sexual appeals without offending people in the process. INTRODUCTION As stated by Richmond and Hartman (1982), Every media consumer is alert to sex in advertising. Its pervasive use and misuse are constantly before us, and typically elicit strong criticism (p.53). As one can see, the use of sex in advertising has been happening for several decades and the reason for it? It works. Advertisements that are sexy in nature tend to be remembered more often than advertisements that are not. The question to ask, though, is how ethical is it to use sexual appeals in advertisements? This research paper will discuss whether or not sex sells, when and where sexual appeals are used in advertising, who is the primary focus in the ads, and the ethical dilemma of using sexual appeals in advertising. This study is important to its readers because it not only focuses on the use of sexual appeals in advertising but it also looks at how ethical it is to do so. Advertising draws people in and coaxes them into buying things based on how the ads make them feel. It is not always fair to assume that everyone knows what the advertisers are doing. DOES SEX SELL? Does sex sell? Actually, sex does not sell, but sexiness does (Cebrzynski, 2000, p. 14). Using sex appeals in advertising is a good way to target certain market segments but not all. What is identified as sexual appeals in advertising? Where and when should sex be used in advertising? Does the use of sexual appeals lead to an advantage for brand remembrance? These questions will be the next topics of discussion for this paper. The use of sexual appeals in advertising has been happening for decades. Sex is everywhere. There are several different distinctions as to what is being categorized as sex appeal. A study conducted by Ramirez and Reichert (2000) revealed four characteristics of sexy ads: (1) physical features of models, (2) behavior/movement, (3) intimacy between models, and (4) contextual features such as camera effects (p.267). Ramirez and Reichert (2000) sought to find what people consider sexy in advertising. The most common referent was physical features (66%), followed by a models movements and verbal and nonverbal communication (39%), contextual features (26%), and proxemics (15%) (p.269). They made an important note that what people referred to as sexy differed gender to gender. The study showed that females responded more to context than males did at 35% to 20%. It also showed that 28% of the females responded to proxemics or references to physical distance or relative interaction between models compared to 6% of the males (p.269). WHEN AND WHERE SHOULD SEX BE USED IN ADVERTISING? This section will discuss the usefulness of sexual appeals in advertising, but not from the ethical stand point. Sexual appeals only work in some advertisements. Many studies have been conducted regarding this subject. Jones, Stanaland, and Gelb (1998) conducted an experiment to see how men and women responded to beefcake and cheesecake ads. A beefcake ad is an ad that has a sexy male model as the center of the ad. A cheesecake ad is an ad that has a sexy female model as the center of the ad. The study found that women had higher recognition scores for the ad showing a nonsexy male model than for the beefcake ad, and men had higher recall scores for the ad showing a nonsexy female than for the cheesecake ad. The study also found that women had lower recognition scores than men for the beefcake ad, and women viewing the cheesecake ad had higher recognition scores than women viewing the beefcake ad. Also, men had lower recall than women for the cheesecake ad. They concluded their study with the statement, The nonsexy ads seemed to do the most good with the least harm (p.36). It is important to evaluate the audience who will be viewing the ads before invoking a sexual appeal into the ad. A recent study conducted by Whipple and McManamon (2002) found that there is not an industry-wide conspiracy that advertisers use men as voiceovers in ads. Rather, individual advertisers and agencies make decisions about specific products and ad executions. For instance, a spokesperson and an announcers sex can affect advertising evaluations for a gender-specific product but not for non- gender imaged products (p.87). Advertising research reveals that sexual appeals are attention getting, arousing, affect inducing, and memorable (Reichert, Heckler, and Jackson, 2001, p. 14). But, although studies have demonstrated that sexual appeals attract attention to the ad, they do so typically without a corresponding advantage for brand information processing. Although using sexual appeals in brand advertisements has not proven to be as effective as needed, using them in social marketing may be beneficial. From a social marketing perspective, sexual appeals may be beneficial for the simple reason that they are attention-getting and potentially motivating desirable message characteristics in a saturated media environment (Reichert, Heckler, and Jackson, 2001, p. 18). The use of overt sexual appeals in print advertising has increased considerably in contemporary advertising practice. According to an article by Henthorne and LaTour (1994), today it is common for a reader of any age to pick up a general-interest consumer magazine and find an advertisement featuring provocatively posed and attired models for many consumer products (p.82). During the past decade, the use of sexual appeals in print advertisement has become commonplace. Among the most memorable companies, which base their advertisement on sexual appeals, is Calvin Klein. Their ads usually feature a nude couple in a somewhat provocative position. Also, many of the print advertisements for Calvin Klein jeans are just as suggestive and memorable (p.82). Ads of this type are designed to elicit what the originators hope is a vicarious experience of sensuality (Henthorne and LaTour, 1994, p. 82). In the 2000s, the use of sexual appeal in advertising continues to be a very controversial topic. A 1994 study done by Henthorne and LaTour revealed that an ad which contains a strong overt sexual appeal results in a significantly less favorable attitude toward the ad, attitude toward the brand, and purchase intention than an ad that contains little or no sexual appeal (p.90). For example, a very controversial AXE subway ad in Mexico has an arrow pointing up the shiny miniskirt of a woman driving a convertible sports car. Another ad shows a man with his arm around a woman with the arrow pointing down the front of her low-cut shirt. Next to the arrows is the statement: To get what you want (Ordonez, 2003, p.48). In this case, strong overt sexual appeal is being used in order to place brand remembrance on AXE. As a result, the brand also has been labeled as a company which is involved in strong overt sexual advertising (Ordonez, 2003, p.48). Although the use of highly sexual print ads is viewed more negatively, the attitude of women is significantly more negative than that of their male counterpart. As the morals and ethics of society change over time, what is considered appropriate and acceptable by society must also change. Therefore it is necessary to re-evaluate the assumptions on which strategic decisions are based when it comes to print advertising. Advertisers need to look at potential social issues and consequences at stake when considering an advertisement based on sexual appeal. Ethical issues involving sexual appeal in commercials are more controversial than those involving print advertising due to the high number of viewers that see commercials. Sexual appeals in commercials have many types and consist of a variety of elements. They often involve visual elements such as attractive models, and they may portray varying degrees of nudity and suggestiveness. Although commercials often use visual elements for sexuality, appeals may also include verbal elements and music. A study conducted by Severn, Belch, and Belch (1990) found that the use of sexual advertising appeals detracts from the receivers processing of message content. The use of sexual appeals in the study seemed to detract from the processing and retention of message arguments. However, it did appear that the recipients would focus their attention more on the execution elements of ads using this type of appeal (p.21). With the use of sexual appeals in commercials being both controversial and product ive in remembering a product, there is a fine line that advertisers should follow to keep the controversy to a minimum. According to Gould (1994), advertisers can attempt to accommodate the seemingly conflicting concerns of the public by following four guidelines: (1) targeting commercials as carefully as possible to avoid unnecessary conflict and to minimize the viewing of sexual appeals by people who might be disconcerted by them, (2) heightening their own awareness of the impact of their sexual appeals on the public at large as well as on their target market, (3) testing the effects of their commercials, not only on their target, but also on other members of the public who might see their commercials, and (4) considering the effects of their commercials in prompting individuals, whether in their target or not, to take actions that have negative consequences (p.78). Regardless of the guidelines, it is difficult for both managerial and governmental policy makers to know how to appr oach this sensitive ethical dilemma because of the variety of ethical and moral standards of todays public. In any market, advertising and promotions are partly an educated guessing game. You are bound to have unexpected hits and disappointing flops. At home or abroad, the old saying almost always proves true: It pays to advertise (Zhan, 1999, p.83). ARE WOMEN THE PRIMARY FOCUS? For years, many have believed that women are the primary focus of sex appeals used in advertising. This is not necessarily correct. Women seem to be the target most recognized in sexual appeals, but men have been targeted more recently. Women have often been the targets of sexual advertising because it seems to work in many cases. Sex is a powerful and easy method of getting male attention and making a product desirable. In advertising, it is easy to get a mans attention by using womens bodies and associating getting the women if he buys the product (Taflinger, 1996, p.8). The most well known target of women as sexual appeals has been in beer commercials and advertisements. Usually the ads go something like this: a beautiful woman is sitting at a bar and a man comes up and she does not notice him at all. Then he orders a certain kind of beer and all of the sudden, he is desirable to this woman. They then get caught up in the moment and ultimately the man gets this woman (because of the beer). Another example of the man getting the hot woman because of a particular product that supposedly makes the man more desirable to the women is the AXE commercial. AXE is a body spray for men. In the commercial, the men who use AXE get beautiful women. In fact, AXE is so effective that if in any way you come in contact with this body spray, you will be instantly wanted. The commercial features an old man getting a young, hot woman because of the AXE Effect (2004). Women are used over and over again in advertising as sex appeals. But, some do not realize that these advertisements are often targeted at women as well. Victorias Secret is a good example of this. They want women to think that if they buy Victorias Secret products, they could be like the beautiful, sexy models on their commercials. Obviously these bra and panties are not going to look this good on just anyone. But, at first glance, a woman might think, Wow, she looks awesome; I should get that outfit so I can look that good too. Women are not the only focus in sexual appeal advertising. Men play a large role as well. According to Taflinger (1996), It is rare for advertising to use sex as an appeal for women. Women are often less interested in the sex act itself for its own sake. They are interested in sex for what it can mean in the future. They may enjoy it as much as men, but for them it has far greater significance. Advertising cannot take advantage of a womans instinctive sexual desire because advertisings job is not to build for the future-it is to sell a product now (p.6). Here, Taflinger tries to explain that women are not interested in sexual appeals on television. They are interested in sex for their future. Although this seems to be correct in some instances, it is questionable when thinking about all of the ads that target men as the sex selling object. Some recent ads that target men as sex objects and sexual appeals are Abercrombie Fitch and Calvin Klein. Abercrombie Fitch is notorious for using men as sexual objects in their advertising. Many times, it is a large group of men standing around half naked if not completely nude. Although this company is a clothing company, they mainly advertise using naked pictures of their models. This does not make much sense except to assume they are trying to sell sex. Sex does sell for Abercrombie. But is it to women? Many questions have been asked about the nature of Abercrombies advertisements. Some speculation has brought up the question: who are they trying to target with these advertisements? Men are used over and over again in advertising, although it is generally targeted at the younger market. It is targeted at not only women but men also. This generation of women is becoming more open to sexual advertisements and is more apt to be enticed by them. According to a study conducted by Morrison and Sherman (1972), when looking at nudity and sexual arousal together, the majority of the women who rated ads high in nudity also reported being sexually aroused by the ads. This is contrary to traditional views that women are not as sexually aroused by nudity as men are (p.19). THE ROLE OF ETHICS Abercrombie, Express, Sony, Calvin Klein: all big companies with big brands who promote to the public in a big way; therefore, they rely heavily on agency expertise to help them do so. Likewise, in the ethical paradigm that is marketing through sex to the public, who should be accountable for the way in which the campaign is conducted? Clearly, agencies shoulder the majority of the responsibility for the campaigns they deliver. Ensuring compliance with regulatory guidelines often falls to the agency and although the client does hold the ultimate responsibility, they will often follow the agencys lead. As a result, a true partnership needs to be developed in order to ensure a sustainable relationship based on trust and transparency. This is necessary to get the success that is sought after (Gould, 1994, p.76). How can agencies and their clients establish this desired state of partnership? By seeing what the goal is-sexual appealing, successful campaigns that send sales through the roof and still makes sure negative publicity stays away from the brand. A helpful path that leads agencies along the route to creating effective and responsible advertising entails five key elements: the brief, time pressures, competition, measures of success, and commercial pressures. The brief is important because a good brief lays the foundation for a good campaign. Second, sufficient time creates the conditions necessary to create a great idea. Third, do what is right for the brand and the target audience regardless of the competition. Fourth, evaluate your measures of success qualitatively as well as quantitatively. Last, respect the relevant codes of practice and do not let commercial pressure affect your campaign. Thoroughly implementing these key elements will help agencies and companies launch a successful campaign. The measure of a great agency is its ability to help the promoter navigate that path and counter balance the pressures it brings (Gould, 1994). Working in partnership with the promoter, the agency can embrace the responsibilities it holds and have fun, while keeping the public safe, warm, and fully protected. While ethics and the role which it plays in advertising continue to generate a great deal of attention, the role of the educator has become an important factor for advertising. Social changes in the U.S. have further complicated the situation and raised the need for attention to ethical advertising. The use of sex and sexual appeal in advertising is at an all time high (Ramirez and Reichert, 2000, p.267). With this being said, professional educators play a big role in keeping this trend ethical and sexy at the same time. Educators need to firmly imply the positives of ethical advertising and behavior compared to possible downfalls of unethical advertising. Simply put, the philosophy has been that all advertisers must fish in the same pond and when the waters are muddied by unethical advertising, everyone catches less fish. This is a very true philosophical statement that educators can preach to their students. The result has been to exhort ethical behavior because it is good business . A further reason for educators to preach ethical standards has been the clear understanding that such activity can often be used to head off governmental regulation which the industry always feels would be impossibly restrictive (Fraedrich and Ferrell, 1992). As one may know, the foundations and fundamentals of students are what they will rely on when in the workplace; therefore, good fundamentals and practices are a key component for ensuring ethical behaviors during stressful situations. In short, the role in the development of advertising ethics lies in a proper emphasis of advertising as an institution to assist the students in proper and ethical behavior in the advertising industry. Advertising will continue to have a weak public image until the field of practice is built on a more professional base. With educators encouraging thoughtful attention to problematic aspects of advertising, students will be better mindful of ethical questions and situations. As a result, the students will attain their goal of a Professional Advertising Education. To understand more fully the positive and negative effects and ethical dilemmas arising from the use of sexual appeals in advertising, one must consider the fundamental concepts contained in normative ethical theories of moral philosophy (Gould, 1994, p.78). Normative ethical theories can either be classified as teleological or deontological. Teleological philosophies are defined as philosophies concerned with the moral worth of an individual behavior (Fraedrich Ferrell, 1992). Teleological philosophies maintain that the individual should examine and determine the probable consequences of alternative actions and behaviors in a specific situation (Henthome LaTour, 1994, p.82). Deontological philosophies focus on specific actions or behaviors of the individual without regard to the consequences of the actions. Thus, deontology opposes the principal tenet of teleology (Fraedrich Ferrell, 1992). Deontology supports the theory that the rightness or wrongness of actions should be judged by the actions themselves instead of the outcomes. It is not realistic to believe that individuals make ethical decisions strictly on the basis of either teleology or deontology. Individuals do not use clearly defined concepts of ethical philosophies in making specific ethical evaluations but a mixing of theses philosophies are used. With this being known, the expectations of a print ad displaying strong sexual appeal should yield a significantly less favorable attitude toward the ad, the brand, and purchase intention than an ad containing only mild sexual appeal. This expectation is supported by a study conducted by Henthorne and LaTour (1994). It was clear in the study that undesirable reactions and consequences might result from the use of strong overt sexual appeals (p.88). Although risky, sexual appeal is often a creative way to capture the consumers attention. The point at which sexual appeal may be viewed as unethical and counter productive is what advertisers are concerned with. Sex objectification is very much in the eyes of the beholder and, therefore, leaves the object of effective advertising very challenging. As a result, there is no simple solution when it comes to the use of sexual appeal in advertising. The best advice is for advertisers to recognize the ethical complexity of sexual appeal in adve rtising and incorporate that understanding in their strategic thought. Henthorne and LaTour, (1994) state As the ethical considerations of society change over time, what is considered appropriate and acceptable in advertising must also change (p.88). So, it is imperative to continually re-evaluate what society would consider acceptable and consider the full level of consequences of their actions before considering what they perceive as ethically acceptable. SUMMARY AND CONCLUSION The study discussed whether it is ethical to use sexual appeals in advertising. The study also examines (1) if sex actually sells, when and where it is being used in advertising, (2) the use of men and women in ads of a sexual nature, and (3) the role that ethics plays in the use of sexual appeals in advertising. This study is important because it not only focuses on the use of sexual appeals in advertising, but it also looks at how ethical it is to do so. Advertisers try to appeal to peoples emotions and coerce them into buying things they really do not need. The following conclusions were drawn from this research: Q. Sex sells sometimes. After evaluating the characteristics used in ads as sexy, the main characteristic identified was physical features. Sex appeal does not always lead to brand remembrance, but rather using sexual appeals in social marketing, like condom ads, will prove to be a better fit and will work better to send a message. Sex is used everywhere in advertising including print ads, commercials, and on the Internet. Sexual advertisements are mainly targeted at younger groups that have a different, more open view of sex. R. Answering the question: Are women the primary focus in sexual appeals? Yes, they are. With the growing open mindedness to sex that the younger females in America are experiencing, men have been targeted more and more. Abercrombie and Fitch uses male models as sex objects in almost every ad. They are even known for targeting the homosexual market. The use of men in advertising is growing and will be highly used in the future. The role that ethics plays in using sexual appeals in advertising is that there is a fine line between what people think is acceptable and what they think is unacceptable. The main thing to consider is what is the product or service that is being sold and who is the targeted consumer. For example, it would be unethical to put sexual appealing commercials on Nickelodeon. REFERENCES Abercrombie Fitch Advertisement (n.d.). Retrieved March 16, 2004, from Abercrombie Fitch Website: www.abercrombie.com. AXE Nun (2004). Collections: AXE Effect. Cebrzynski, G. (2000, March 13). Sex or sexy? The difference is that one sells, and the other doesnt. [Electronic version]. Nations Restaurant News, 34, 11, 14. Fraedrich, J. Ferrell, O. C. (1992). Cognitive consistency of marketing managers in ethical situations. [Electronic version]. Journal of the Academy of Marketing Science, 20, 245-252. Jones, M., Stanaland, A., Gelb, B. (1998). Beefcake and cheesecake: Insights for advertisers. [Electronic version]. Journal of Advertising, 27(2), 33-51. Gould, S. (1994 September). Sexuality and ethics in advertising: A research agenda and policy guideline perspective. [Electronic version]. Journal of Advertising, 23(3), 73-81. La Tour, M. Henthorne, T.(1994, September). Ethical judgments of sexual appeals in print advertising. [Electronic version]. Journal of Advertising, 23(3), 87-91. Morrison, B. Sherman, R. (1972, April). Who responds to sex in adverting? [Electronic version]. Journal of Advertising, 12(2), 15-19. On Board the Porpoise. (1996). Retrieved April 5, 2004, from Commercial Closet Website, http://www.commercialcloset.org Ordonez, I. (2003, September). Peddling sex: Taut and trim flesh hits billboards as advertisers aim low. [Electronic Version]. Business Mexico, 13(9), 48. Ramirez, A. Reichert, T. (2000). Defining sexually oriented appeals in advertising: A grounded theory investigation. [Electronic version]. Advances in Consumer Research, 27, 269-273. Reichert, T., Heckler, S., Jackson, S. (2001, Spring). The effects of sexual social marketing appeals on cognitive processing and persuasion. [Electronic version]. Journal of Advertising, 30(1), 13-28. Richmond, D. Hartman, T. (1982). Sex appeal in advertising. [Electronic version]. Journal of Advertising, 22(5), 53-61. Severn, J., Belch, G., Belch, M. (1990). The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness. [Electronic version]. Journal of Advertising, 19(1), 14-22. Taflinger, R. (May 28, 1996). You and Me, Babe: Sex and Advertising. Retrieved March 16, 2004, from http://www.wsu.ede:80801-taflinger/sex.html. Treise, D. Weigold, M. (1994 September). Ethics in advertising: Ideological correlates of consumer perceptions. [Electronic version] Journal of Advertising, 23(3), 59-70. Victorias Secret Advertisement (2003). Retrieved March 16, 2004, from http://www.gtslade.com/vs/vs3.html Whipple, T. McManamon, M. . (2002, Summer). Implications of using male and female voices in commercials: An exploratory study. [Electronic version]. Journal of Advertising, 31(2), 79-91. Wise, G., King, A., Merenski, P. (1974, August). Reactions to sexy ads vary with age. [Electronic version]. Journal of Adverting, 14(4), 11-16. Zhan, S. (1999, March). When a picture is worth a thousand words. [Electronic version]. World Trade, 12(3), 82-83.

Civil War Journal Essay example -- essays research papers

Dear Journal, August 2, 1863 With Dixie in my heart, today is the day that South Carolina recruited me for this war. I must soon be ready to go to the regiment I was assigned to. I am in the 3rd Infantry Regiment of South Carolina. I would rather have been in the cavalry since, the Great State, I raise horses, but they needed infantry even more. I will do anything to help the Confederacy. Emily, Joseff, and Soo are sad that their Pa is leaving them. I told them not to fret and remember that I am fighting for what our forefathers wanted. They wanted to have an equally distributed government as not to have a ruler and people with no say. That promise has not been kept, and to start anew, we seceded. The children understand, having the Confederate flag gleaming in their eyes. I said my fare-thee-wells to Anna, the children, and the servants. "Never forget me. We will be together under one nation, the Confederate Nation. Our spirits will live on, bringing forth rights to rule as we please." Going off to war is a tough thing to do. I am forced to leave my family, horses, plantation, and slaves to fight for the pride. The proudest of keeping those elements intact. Keeping those in order is a war in itself. -Jonathan Cort Dear Journal, August 17, 1863 The war front is quite an unimaginable experience unless you go through it yourself. We have little rations of horrid food. Hard tack full of meal worms and chicory coffee. Our Mamie's collared greens is what I miss most right now. I do not feel kindly towards the food, but as long as we are able to keep alive on hard tack and goobers, we will fight to the very end. I am on of the newcomers of t... ...he nation. What I got was being a cripple, and a country where Jeff Davis does not prove his States' rights theory. This is not what I was fighting for. I do not think that is what anyone was fighting for. We, the Confederacy, wanted Peace, Love, and Justice and make our country work. Well, now I realize that those thoughts are just wishful thinking for a Southerner. The war still goes on, and life does, but I want it to be over. All what I lived for, is gone in a blast. My family left me, and I am not allowed back into the war. I am too weak to go on anymore either. The doctors gave me Valium to take. I might as well ease the pain of my heart on Christmas Eve to follow the starry night and have it guide me into heaven. I thank you for being there to help me through this. Now I must meet the honored soldiers that have fought bravely. Maybe in the Great States above, it should be the way it is meant to be. As what Michael has said, "La vie Confederate!" -Jonathan